Exclusive radiative penguin decays of $B$ mesons at BaBar

We present recent experimental studies of $b \to s \gamma$ and $b \to d \gamma$ transitions with the BaBar detector at the SLAC PEP-II $B$ Factory. These decays proceed through loop topologies at leading order and provide a probe of New Physics at high mass scales. Contributions from virtual new particles may alter the decay rate, $CP$ asymmetry and other observable quantities. The focus of this talk are measurements of $B$ decays to $K^*\gamma$, $\rho \gamma$, and $\omega \gamma$ final states.