Schr\"{o}dinger's Unified Field Theory: Physics by Public Relations

We will explore the circumstances surrounding Erwin Schr\"{o}dinger's announcement in January 1947 that he had developed a comprehensive unified field theory of gravitation and electromagnetism. We will speculate on Schr\"{o}dinger's motivations for the mode and tone of his statements, consider the reaction of the international press within the context of the postwar era, and examine Einstein's response.