Sharing the Wonder of Gravitational Waves

To share as widely as possible the excitement of the new discovery of gravitational waves, scientists in the LIGO Scientific Collaboration (LSC) and Virgo Collaboration prepared communication tools for a worldwide and diverse audience. This work included resources for traditional and social media outlets, preparing to engage at a wide range of levels and interests. The response to the LIGO discovery announcement indicated that the public is eager to engage with frontier physics. The LSC and Virgo outreach efforts hold lessons for broad STEM outreach including examples of citizen science initiatives and art$+$science collaboration as a way to inspire and engage a wide range of audiences.