Science Communication 101: How to Talk to Journalists, Work With Press Officers, and Promote Your Own Research

What's the difference between a news article and a press release? How do science journalists decide what research to cover? What can scientists do to share their research with the public themselves? In this panel discussion, a science journalist, a press officer, and a physicist will answer common questions about science journalism and communication and offer tips for better communicating about research.

Panelists:

Karmela Padavic-Callaghan, science writer at New Scientist

Sarah Perdue, director of communications in the physics department at the University of Wisconsin—Madison

Karen Daniels, professor of physics at NC State University